Leading figures in
Action hero Akshay Kumar is brand ambassador for Delhi Daredevils, movie hearthrob Hrithik Roshan is flying the flag for the Mumbai Indians, while screen siren Katrina Kaif is supporting the Bangalore Royal Challengers.
Top performers and music directors have also got in on the act, producing music videos for many of the teams that owe much to Bollywood's song and dance routine tradition.In their oversized filmstar sunglasses and designer clothes, Shetty, Zinta and Kaif added much-needed glamour to the gathering of corporate suits at the auction for new players in the resort state of Goa earlier this year.
For the actors, many of whom who have been making the rounds at promotional events before the start of IPL's second season, merging cricket and film makes perfect sense given the fanatical following that both have on the subcontinent.

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